DRAGEFJELLET MINI FESTIVAL
BRANDING: LOGO REDESIGN & VISUAL PROFILE
The Dragefjellet Mini Festival is a, low key, unpretentious, annual music festival. Musicians, artists, designers, neighbours and friends from Bergen's local cultural environment, volunteer and arrange the festival on a minimal budget. Here people are of equal value, working together to create a festival experience for everyone.
Festivals values: Local, community / neighborhood, inclusive and local identity.
Challenge: Renew logo and establish a visual profile for Dragefjellet mini festival which better communicates the festival's values.
USP: A mini-festival organized by friends and family from Dragesmauet, on a small green area on a hill in Bergen sentrum.