There are many food/wine/travel magazines in the market, but they tend to have a heavy focus on recipes. a genuine foodie I missed a magazine with more focus on professional content around food and wine and where to get the ultimate food/dining experience.
Magazine values:Inviting, engaging, Professional, Quality
Challenge: Make an interesting food magazine without including recipes.
Design concept: Clean design, modern layout, frequent use of high quality images. Targeting all food lovers, including chefs, food and wine experts.But also the everyday food enthusiast and hobby cook.
USP: Food/wine experience magazine with focus on professional articles and high quality images.