ABOUT

This was a freelance project to design various small printed matter for a clothing boutique, Nougat. The founders behind the clothing store wanted to revitalize and develop their visual profile, which consisted a logo. They wanted new business cards, gift cards and exchange cards bearing the new profile.

 

Strategy:

USP: Nougat, a sweet associated with decadence and the little

extra. This was the association wanted by the shop owners.

Customer values: Quality, fashionable, luxury, exclusive.

Target audience: Primarily women concerned with good quality and fashion

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Design concept:

Inspired by real nougat, I made an illustration of nougat,where the fruits/nuts in the nougat were replaced fashion items and brands sold at Nougat, this became a pattern which was used as a unifying element on all the printed materials for the shop.