ABOUT

This was a freelance project to design information cards for each bread type produced by Colonialen Bakery. The cards were to be used in cafes and grocery stores where the bakery’s products were sold. The cards were intended to communicate nutritional information, while also creating a clear connection between the product and Colonialen’s visual style. 

 

Strategy:

USP: Genuine craftsmanship, best ingredients, always fresh

Customer values: Quality, craftsmanship.

Target group: All concerned with fresh good bread and ingredients.

 

Design concept:

A clean design placed focus on the bakery’s used of high-quality ingredients so that they could stand out and speak for themselves. A tight layout using high quality images of bakery products.