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This was a group project where we developed a concept for a digital service, based a theme of Clothing and Meeting and News. The theme formed the basis for the digital service to be developed in an individually prototyping project.

This was a school project. Software: Ai, Ps, & XD.


NABC method:

Need: The User wants to know what the most popular clothing item is at that moment and where than can buy it at the best price. Users need to get concrete numbers and statistics on various fashion products to help make choices.

Approach: A web site that presents an overview of the most popular

garments based on sales figures, price and product review statistics from a selection of popular online stores. To meet the needs the numbers and statistics for the products are displayed clearly and in an engaging and motivating manner.

Advantage: The user gets specific information of the item’s popularity, availability and price.

Target audience:

People who want to keep up with the fashion market.


Design concept:

A website that uses a fresh but sophisticated colour palette, buttons and icons with clean sharp lines that set the tone the rest of the design. Use of infographics to optimize availability of data and information to users.

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